More Strategic PR Advice From Your PR Doctor

id you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Strategic Tip #1: Make your news release sound like news, not like an advertisement.

Strategic Tip #2: Send your news releases only to the media that are related to the topic of your news release.

Strategic Tip #3: Develop an attention-getting headline for your news release.

Strategic Tip #4: Strive to always keep your news releases to a single page. More details please

Strategic Tip #5: Always place your header, contact information and release date at the top of your news release.

Strategic Tip #6: Use short sentences in your news release.

Strategic Tip #7: Double-space your lines in your news release.

Strategic Tip #8: Always carefully proofread your news release for spelling and grammar errors.

Strategic Tip #9: Write a news release about new products and/or services and their unique benefits.

Strategic Tip #10: Write a news release about the results of an online survey or poll you have conducted and highlight interesting trends or impacts.

Strategic Tip #11: Write a news release about an award you or your business has won.

Strategic Tip #12: Write a news release about a famous person or celebrity endorsement of your product or service.

Strategic Tip #13: Write a news release about a celebrity or well-known speaker you are hosting at an event.

Strategic Tip #14: Write a news release about a new book or newsletter you have authored.

Strategic Tip #15: write a news release about an appearance or speaking engagement you have before a well-known or recognized association, club, professional society, etc.

If you would like to learn how to have your news releases end up on the news desk and avoid having your news release thrown in the trash, increase the probability the releases will be read and used and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at or by email at 

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business.

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